In the 2011 State of the Union, the president used the phrase "win the future" or a variant over and over and over again. A year later, the future is not won, but the slogan has lost. "Built to last" was the message for the 2012 State of the Union speech. Despite continued unsteadiness in the economy, the slogan-manufacturing sector is healthy. - John Dickerson, "Slate" on-line news magazine
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