IBM is running a cloud-based tracking service that indicates when and how consumers are ordering on-line. This year's trend is showing an all-day Thanksgiving buying spree, where last year, 2011 consumers began to rummage on-line “post pie” following the Thanksgiving feast.
It's important because the Black Friday sales day is actually starting in the middle of the day this year, rather than in the wee hours of the day following Turkey Day.
Early
data from IBM Smarter Commerce show that as of noon EST, online sales
for Thanksgiving are up 14.3 percent from last year, with just over a
quarter that is – 25 percent - of consumers using a mobile device
to visit a retailer's site, up from 15.8 percent in 2011.
According
to IBM analysts, many shoppers are locating the items they want,
going to stores and trying them on, then finding better deals
on-line. Mature shoppers are using their laptops while watching games
from their couches, while younger consumers are doing a two-screen
search, using both laptops and phones simultaneously.
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