New Yorker story on ad man who gave you Willie Horton

You might not know Larry McCarthy's name, but you will remember his work on such epic short takes as the Willie Horton story, a one-minute spot that turned the tide in 1988 and put George H.W. Bush in the Oval Office.

He's back, according to a New Yorker profile, doing ads for Mitt Romney. You can catch the story by clicking here:

http://www.newyorker.com/reporting/2012/02/13/120213fa_fact_mayer